December 18, 2009, Newsletter Issue #24: Too Good To Be True Natural Baby Product Claims

Tip of the Week

Groovy baby, yeah! Is that what you think of when someone mentions all natural baby products or organic baby gifts? It kind of brings you back to an age where families lived on communes and shared toothbrushes. If you do a little research, you’ll see it’s not like that at all. Stores that sell organic baby gifts are modern and upbeat. You won’t find an unshaven beatnik sitting behind the counter smoking questionable substances. In fact, if you shop online, the only thing you’ll find are top quality baby products that provide function, fashion, softness, and safety.

If you’re shopping for natural baby products, beware of false advertising. Marketers are pretty savvy, and sometimes it’s hard to tell what’s actually made of natural ingredients and what isn’t. The thing is, a product might claim that it “contains all natural ingredients” which is only the half-truth. What the product might not tell you (or only mentions it in small print on the back of the bottle) is that the product also contains fillers, artificial colors, preservatives, etc.

If you’re serious about buying natural baby products or natural bath products for babies, read the fine print. Only buy from reputable companies, and beware of claims that appear too good to be true. If a company is trying to sell you a massage oil product for babies that is “guaranteed to increase baby’s IQ”, leave the product on the counter. If you’re ever interested in a natural baby product, you can always research the company who makes the product before buying.

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