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A baby layette is just a baby layette, until it's embroidered and personalized. If you're shopping online, it's really easy to get exactly what you want. For example, when you find the perfect baby layette, just click on the item and you'll be brought to a page that asks you choose the font and thread color. There's usually an added cost for embroidery, but it gives the baby gift that much more impact.
The difference in buying a baby gift at one of the large retailers, or buying something like a baby layette at a specialized online store, is the ability to order the extra embroidery with ease. You could buy a baby gift at a large department store and then bring it to someone who does embroidery, but that's going to cost you more time and more money. Instead of driving all over the place wasting gas, you can order your baby gift online and specify exactly how you want to personalize the item before you leave the checkout.
Just keep in mind the word “personalized” before you buy a baby gift. Whether you decide on personalized baby blankets, or personalized onesies, make sure to choose your wording carefully. Buying a personalized baby gift before the baby is born might be hard, especially if you don't know what the name of the baby will be. If that's the case, wait until the baby is born before completing your personalized baby gift order. You can always bring the gift to the hospital room as a surprise.